TWAL Clothing
Overview
TWAL Clothing started as a passion project between a friend and me. He was deeply into street art, and I had always been drawn to fashion and design. We’d often talk about how street art wasn’t getting the recognition it deserved, especially among people our age. That’s when we came up with the idea - to collaborate with different street artists for each collection, using fashion as a way to educate people and give their work more visibility.
This project gave me the chance to blend creativity with strategy, from design and branding to product development and marketing execution. More than anything, it showed me how much I enjoy building something from the ground up - turning a vision into a real, tangible brand.
My role was to develop TWAL’s brand identity and manage social media, making sure our message and aesthetic stayed true to our vision. I was also heavily involved in designing the collections themselves, working closely on everything from concept to final pieces. Over time, I built and managed Instagram strategies for two collections, growing our engagement and strengthening our brand presence through targeted content and campaigns.
