Fever Candlelight
Madrid
Context
Candlelight concerts in Madrid were experiencing a decline in ticket sales, struggling against rising competition and low awareness among younger audiences.
Our challenge was to create a Google Ads strategy that would effectively target 25-40year-olds in Madrid, maximising conversions while working within a €5,000/month budget.
The Process
1. Campaign Structure & Strategy
We structured our campaign into four key ad groups: Candlelight Concerts, Live Music, Date & Romance, and Luxury & Unique Experiences. This structure aligned ad content with audience intent, improving engagement and conversion rates.
2. Keyword Research & Targeting
We conducted extensive keyword research, selecting high-intent search terms while using negative keywords to exclude irrelevant traffic. Our targeting strategy combined custom segments, affinity audiences, and in-market groupsto reach users interested in live music, romantic experiences, and premium events.
3. Ad Content
We developed multiple ad variations, testing different headlines, CTAs, urgency messaging, and social proof to determine which combinations drove the highest engagement and conversions. This iterative approach allowed us to refine our messaging for maximum impact.
4. Budget & Bidding Strategy
With a €5,000 monthly budget, we allocated 40% to Search Ads for direct sales, 30% to Display Ads for awareness and retargeting, 20% to YouTube Ads for engagement, and 10% to Performance Max for AI-driven optimization. Google’s automated bidding strategies ensured maximum conversions and return on ad spend.
We Won!
Winning this challenge secured us an exclusive visit to Google’s offices, making this an invaluable learning experience.
Final Result
