{"id":461,"date":"2025-02-26T09:12:13","date_gmt":"2025-02-26T09:12:13","guid":{"rendered":"https:\/\/mariaprego.com\/?page_id=461"},"modified":"2025-03-17T07:58:52","modified_gmt":"2025-03-17T07:58:52","slug":"fever-candlelight-madrid","status":"publish","type":"page","link":"https:\/\/mariaprego.com\/es\/fever-candlelight-madrid\/","title":{"rendered":"Fever Candlelight Madrid"},"content":{"rendered":"
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Fever Candlelight
Madrid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Candlelight concerts in Madrid were experiencing a decline in ticket sales, struggling against rising competition and low awareness among younger audiences. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our challenge was to create a\u00a0Google Ads strategy\u00a0that would effectively target\u00a025-40year-olds\u00a0in Madrid, maximising conversions while working within a\u00a0\u20ac5,000\/month budget.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Campaign Structure & Strategy\u2028<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We structured our campaign into\u00a0four key ad groups:\u00a0Candlelight Concerts, Live Music, Date & Romance, and Luxury & Unique Experiences. This structure aligned ad content with audience intent, improving engagement and conversion rates.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2. Keyword Research & Targeting\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We conducted\u00a0extensive keyword research, selecting\u00a0high-intent search terms\u00a0while using\u00a0negative keywords\u00a0to exclude irrelevant traffic. Our targeting strategy combined\u00a0custom segments, affinity audiences, and in-market groupsto reach users interested in live music, romantic experiences, and premium events.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Ad Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We developed multiple\u00a0ad variations, testing different\u00a0headlines, CTAs, urgency messaging, and social proof\u00a0to determine which combinations drove the highest engagement and conversions. This iterative approach allowed us to refine our messaging for maximum impact.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4. Budget & Bidding Strategy\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With a\u00a0\u20ac5,000 monthly budget, we allocated 40% to Search Ads for direct sales, 30% to Display Ads for awareness and retargeting, 20% to YouTube Ads for engagement, and 10% to Performance Max for AI-driven optimization. Google\u2019s automated bidding strategies ensured maximum conversions and return on ad spend.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We Won!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Winning this challenge secured us an\u00a0exclusive visit to Google\u2019s offices, making this an invaluable learning experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Final Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fever CandlelightMadrid Context Candlelight concerts in Madrid were experiencing a decline in ticket sales, struggling against rising competition and low […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/pages\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":70,"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/pages\/461\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/pages\/461\/revisions\/932"}],"wp:attachment":[{"href":"https:\/\/mariaprego.com\/es\/wp-json\/wp\/v2\/media?parent=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}